You want engaged, enthusiastic teams that show up with ideas and move your business forward. Cratic is an AI-powered performance workflow that turns friction into fuel — and proves its results with data in 6 weeks.
Most tools tell you the problem exists. Cratic is an AI-based huddle program that moves a real metric. It integrates through email and gives you actual change. And with a few easy dashboards, you can know your people are doing great, and see the benefits in your business.
Inspired by the principles in Change the Culture, Change the Game — the idea that culture is the single most powerful lever a leader has.
Are projects falling down or initiatives failing to take hold?
When culture is broken, even great strategies fail at the execution layer. Cratic fixes the operating environment that strategy depends on.
Have you seen a bump in benefits costs or absenteeism?
Healthcare utilization, sick days, and burnout-related costs rise directly with disengagement. Culture is the lever that moves these numbers down.
Is there in-fighting where there should be performance optimization?
Teams that argue about people problems don't solve business problems. Cratic shifts the energy from internal friction to external execution.
Do you think culture is part of the problem?
If culture is a problem, it can also be the solution. Cratic is how you find out — and fix it.
Are silos forming where collaboration should be?
Silos aren't structural problems — they're trust problems. Cratic builds the cross-team conversation habits that break them down from the inside.
Is turnover slowing down the business?
Every departure costs 50–200% of salary in replacement, ramp-up, and lost institutional knowledge. Turnover is a culture signal — and Cratic catches it early.
Have you been burned by performance programs that changed nothing?
Retreats, values workshops, and employee appreciation weeks are not making an impact. Cratic does — and it proves itself with data as it goes.
Do you have a metric for organizational health?
Cratic gives you one: eNPS, language sentiment, participation rates, and team comparison data — a real-time pulse on your org, not a lagging annual snapshot.
Cratic is not a survey. It's not a workshop. It's a continuous AI-powered performance operating engine that runs inside your org every week.
You've been burned before. Cratic is different — not because we say so, but because the data shows up in 6 weeks. You don't commit to a year before you know it's working.
Start with a pilot of 10 people. See the first eNPS scores. Watch participation. Read the dashboards. Then decide whether to expand. The program earns your confidence before you scale it.
The best leaders know that team success is the multiplier on everything else. Cratic is how you get there — and how you prove you got there. Leave a legacy of trust and performance.
I have a master's degree in finance and spent years as a strategy consultant at KPMG and PwC. In that time, I watched countless well-designed strategic programs fall completely flat — not because the strategy was wrong, but because the team wouldn't move. When I shifted into implementation work, it became undeniable: culture was systematically dismantling our best plans. I implemented PwC's own culture methodology and saw firsthand how ineffective it was. No metrics moved. Nobody was genuinely engaged. That's when I decided to build something different — a performance program with financial measurement at its core, designed to prove its impact in weeks, not years, and built in a way that people actually wanted to participate.
Israel Beck · Founder, Cratic · MSc Finance · Formerly Strategy, PwC & KPMG · LinkedIn →
Book a 30-minute call with the Cratic team. We'll walk you through the program, the numbers, and what you can expect in the first 6 weeks — no commitment required.