Cratic is an AI-powered culture program that replaces the annual engagement survey with something employees actually embrace. 96% participation across multi-month programs — not because it's mandatory, but because it works for the individual. Continuous conversation, weekly team huddles, and real-time insights that tell you what's happening before it becomes a people problem.
Tired of engagement surveys that change nothing?
Annual surveys tell you what happened, not what's happening. By the time you have the data, the people have already decided to leave.
Low on headcount but high on demands from the business?
Cratic runs itself. Weekly questions go out automatically, huddles are facilitated by the platform, and AI surfaces the insights. Your team monitors — they don't manage.
Struggling with turnover in specific departments or under certain leaders?
Cratic's team comparison dashboard pinpoints exactly where trust is breaking down — anonymously, before it becomes a resignation.
Trying to get leadership buy-in on culture investment?
Cratic produces hard data — eNPS trends, language sentiment, participation rates — that translate culture into business outcomes the board can act on.
Is culture being treated as HR's problem rather than a business priority?
When culture work comes with EBITDA impact estimates and before/after comparisons, it stops being soft and starts being strategic.
Have you tried programs that didn't stick?
Cratic is continuous, not a one-time event. The weekly cadence builds habits, not just awareness — and the data shows whether they're holding.
The annual engagement survey had a good run. But it was built for a different era — and your people know it.
| Dimension | Annual survey | Cratic |
|---|---|---|
| Cadence | ✗ Once or twice a year | ✓ Continuous — weekly pulse + huddles |
| Actionability | ✗ Data arrives months late | ✓ Real-time dashboards, always current |
| Team-level insight | ✗ Org-wide averages | ✓ Team-by-team comparison and trends |
| Employee experience | ✗ Checkbox fatigue | ✓ Conversations people actually want to have |
| Confidentiality | ✗ Often perceived as tracked | ✓ Fully anonymous responses |
| HR overhead | ✗ High — analysis, reporting, comms | ✓ AI-generated insights, minimal lift |
| Time to impact | ✗ 12–18 months | ✓ 6 weeks to first proof point |
Cratic is designed to run with almost no HR lift once it's set up — so your team can focus on strategy, not program management.
Cratic isn't a standalone HR program — it's the culture layer that makes your most important people initiatives stick.
After leading a culture transformation at a major organization using a top-tier consulting methodology, I realized something uncomfortable: we weren't moving any key metric. We were talking about culture without ever reaching the informal culture — the one that actually drives how people feel, communicate, and perform. I built Cratic to engage that layer, the hearts and minds. I've seen engagement transform in ways that traditional programs never achieved.
Israel Beck · Founder, Cratic · Formerly Strategy Consultant, PwC & KPMG · LinkedIn →
Book a 30-minute call with the Cratic team. We'll show you exactly what the program looks like, what it costs, and what you can expect to see in the first 6 weeks.